First moments of truth. Beef ramen at Mooring Lake Ramen in Sta. Cruz for P150.0. Clean barber cut at Barber's Playground for P60.0 along Masangkay st. Point to Point bus ride from Araneta to Terminal 3 for P100.0 in 30 minutes, solo rider. Puerto Princesa International Airport. Holiday Suites and Go Hotel. The 8 km multicab ride for P15.0. Authentic Vietnamese cuisine at Pho Saigon for P250.0.Koleksyon ng mga sinulat. Filing cabinet ng mga articles, mga akyat, social observations, happenings at kung ano ano pa. Observing and documenting what a curious mind sees and processes. Tuloy lang po.
Friday, September 28, 2018
First Moments of Truth. First Time Experiences
First moments of truth. Beef ramen at Mooring Lake Ramen in Sta. Cruz for P150.0. Clean barber cut at Barber's Playground for P60.0 along Masangkay st. Point to Point bus ride from Araneta to Terminal 3 for P100.0 in 30 minutes, solo rider. Puerto Princesa International Airport. Holiday Suites and Go Hotel. The 8 km multicab ride for P15.0. Authentic Vietnamese cuisine at Pho Saigon for P250.0.Saturday, September 22, 2018
Tirad Pass 1899. 1999 and Goyo 2018
Retracing history like their escape, we leisurely trekked for hours camping near the peak on 1 December 1999, exactly a hundred years after the general’s death by a smiper bullet signaling the submission of the Philippine sovereignty to the colonizers. Del Pilar as a hero was then a concept to us immortalized in a monument of stone riding on a horse.
Last September 2018, working on a roadshow project, transported me to various landmarks in Nueva Ecija, Tarlac and Pangasinan. From Cabanatuan, I proceeded to Sto Domingo in Nueva Ecija via public transport, Tarlac via Victoria and eventually settling down in Sta Barbara, Calasiao, Dagupan in Pangasinan.
Suddenly, there was a character in Del Pilar and there was historical significance in the places. The well-crafted movie demystifies the hero as human facing his demons, foreboding death, identity trauma, frustrated romance but eventually leveling up to an expectation interpreted as his redemption. “Miong, may plano ako!” Goyo in his unanticipated and accidental death is personified as a brave hero driven by love for country and its causes and not by personalities and its leaders. In his death, the boy known for his vanity, charm and impeccable image lying on the ground was stripped of clothes, jewelry, ornaments, clothes and dignity with a disfigured face.
Sunday, September 16, 2018
Wednesday, August 15, 2018
Thursday, August 09, 2018
Diverse stories in 3 days. Cinemalaya 2018

Friday, July 13, 2018
"Power of Emphatic Humanity"
Alex Magno in his The Philippine Star column "First Person" this 10 July 2018 writes about the heroic humanity in saving the lives of trapped Thai football players. It is the kind of message we need to read to enable us out of apathy.
"Surviving against the odds for nine long days, with no hint of a comprehensive rescue effort ongoing, is remarkable in itself. These are a brave band, summoning some heroic to survive.
Extracting them, however, proved to be a great challenge. One trained diver has died in the effort. Meanwhile, oxygen was running thin where the boys are trapped and forthcoming monsoon rains threaten to flood the cave even more. The best divers from several countries are on the scene, putting their own lives at risk to rescue fellow human beings.
More than two weeks after the boys entered the cave, four have been successfully extracted. The rest, we all hope will be saved.
We will wait in great suspense. This is an effort that would nit have been possible at all without the best equipment and the best technical divers there are. Still, the effort has to beat the odds, win the race against time in a most hostile environment.
If this massive effort is successful, it will be a dramatic tribute to the compassion we can muster in the direst of times. That will stand in stark contrast to all the callousness and crassness that seem to have pervaded modern societies these days.
Should this massive effort end in triumph, the real heroes will be those who thought nothing about risking their lives to save another human being. It will be a reassuring story about the power of emphatic humanity."
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| Grabbed from https://expressdigest.com/terrifyingly-narrow-passage-that-trapped-thai-football-players-must-squeeze-through/ |
NY Times article https://www.nytimes.com/2018/07/02/world/asia/thailand-boys-rescued.html
Wednesday, July 11, 2018
L.A. at the UB? Vietnam in C. M. R.? #youniversitysuites
Tuesday, July 10, 2018
How easy is it to get back to grind?
I’ve stopped watching games since the MICAA days after I concluded that whether it is Yco or Ysmael or Utex that wins, viewing the games over black and white TV elicits thrill. Victorious if it’s a win, pain for loss. The rivalry between Crispa-Toyota years after validated the see sawing emotional reactions of a victory and defeat. To avoid pain, don’t get involved.
That exposure led to a series of interactions making me ask,
how easy is it to get back to the grind these days in the digitals’ and
millennials’ era?
How easy is it to get back to the grind? Easy these days
especially if friends sit you at the VIP area to watch the opening game. How
easy is it to transform a performing team to a high performing team? That is
the challenge. As one coach said, even if the elements are in place, there is a
competing team. “Bilog ang bola.” (The ball is round.) What is universal is
there is pain in loss, joy in a win.Saturday, June 16, 2018
Images of Tagbilaran 2018

Perfect Escape out of NAIA 3
- Only for the daring, patient and intrepid traveler
- Particularly helpful Mondays AM, Friday PM when the queue for regular and yellow taxi is long
Sunday, June 10, 2018
First Moment of Truth in revisiting places
Using the "First Moment of Truth" model where personal impressions are created from the first few seconds of interactions with various touch points (entrance, surroundings, guard, reception, other people, facilities, process etc) the sights, sounds and experience trigger reactions.Depending on how the moments of truth appeal to our senses, emotions, values and memory, reactions can either be positive, negative or simply neutral.
Conscious of this process, I allow the feelings to surface validating, reinforcing or refuting the outcome.How was it when you picked up your luggage? When you look for a ride to the plaza, who were offering and at what price? When you reach the highway, what messages were intruding?
After finding your bearing, what images register and form an impression? Attractions like the plaza, church, bridge, public market, restaurant, hotel, local flavor and the people. Store them as a benchmark for the next visit.
The 1st few seconds of the moments of truth are precious as their impressions last.
Capture to document and to share. Not to forget to secure your pack.
The thrill of discovery when traveling adds to the enjoyment.






































