Tuesday, August 11, 2020

Successful YouTubers: Puth and Mendes

Stories of two young singers whose fame astronomically soared after they were spotted on YouTube inspire other aspiring artists.

The foundation of Charlie Puth and Shawn Mendes' successes is talent honed early on as kids and further nurtured by their parents. YouTube as an enabling tool put them in the radar which linked them to hunters and eventually giant recording companies.

Music and social media exposure created exponentially their fan base and transformed these shy, lacking confidence suspected introverts to stardom. 

What makes them tick right now is striking the right notes and elements that resonate with the evolving tastes of a dynamic music audience across all continents. Audience can relate to their songs, lyrics and melody and execution whether recorded, in a music video or live. Fans are awed with their looks, moves, instrument playing, outfit, outlook bonding a strong traction between performers and listeners. This large fan base is generating these young artists an enviable revenue in millions.

What their future looks like depends on several factors in the marketplace. For as long as they enjoy composing, singing, performing and flirting with their audience and innocently manifesting their passion for their craft as young performers, they will continue to dominate the airwave and the social platforms threatening the more seasoned singers older than them.

View how Charlie and Shawn started. You might deconstruct the secret formula to success.

Charlie

Part 1 https://youtu.be/gCrVKXxA6_M

Part 2 https://youtu.be/M-JLnGuFHLc

Shawn 8.7m views

https://youtu.be/ZYkvxtriIrI


Stitches and We Don't Talk Anymore

 Two young talented and good-looking singers in their twenties who got their breaks on YouTube in the mid-century (2015) are now ranked in the top music influencers in the world. The claim to fame of both Charlie Puth, 28 years old, an American and Shawn Mendes, 22 years old, a Canadian can be attributed to YouTube. Shawn learned to play the guitar through YouTube tutorials. Charlie started to post music on YouTube only in 2009.

Charlie is associated with the hits Marvin Gaye, See You Again, Attention, One Call Away, We Don’t Talk Anymore, How Long among others while Shawn with SeƱorita, In My Blood, If I Can't Have You, Lost in Japan. There songs are currently hot as cover songs of hundred others aspiring artists pursuing careers in singing.

Their channels got the attention of promoters, record companies, co artists eventually earning for them recording contracts. With the support of their management companies, their music reached wider mileage, acceptance and familiarity.

Charlie and Shawn are friends mutually appreciating each other's works. They have lots of commonalities and parallel paths. Other than their hit songs, they play guitar and the piano with Charlie more technically inclined. Their hit songs landed in the top billboard charts.

Charlie is inspired by the phenomenal rise of Justine Bieber. Shawn was noticed by millions doing a cover of fellow Canadian Justin Bieber’s “As long as you love me.” Both excel in singing either recorded or live.

Shawn launched his roadshow Shawn Mendes World Tour in 2016 while Charlie’s Voicenotes Tour took off in 2018. Charlie composes and sings with a signature beat and moves with a signature style. Shawn is wilder and straps a guitar in his live performances. The songs that he sings bring out his signature voice runs. Their sell out concerts attract thousands of young females with Charlie appealing to the older ones.

Shawn had the advantage of performing in the 2018 Victoria Secret Show.

Along with their fame are corresponding net worth envied by other performers. Estimated value of Charlie is $10 million and the younger Shawn at $40 million.

Enjoy their music, brought to you by the channel that drove their fame. They are no one-hit wonders as both have established a strong brand franchise built over a short span of time. They will stay in the business because their franchise is founded on talent and their passion for music expressing the sentiments of the listening audience.

Charlie

We don’t talk anymore 2.8b views https://youtu.be/3AtDnEC4zak

Attention 1.1b views https://youtu.be/nfs8NYg7yQM

How long 3.6m views https://youtu.be/CwfoyVa980U

Shawn

Stitches 1.2b views https://youtu.be/VbfpW0pbvaU

Lost in Japan 90m views https://youtu.be/SAWzXkV3hHo

If I can’t have you 171m views https://youtu.be/oTJ-oqwxdZY