Friday, July 23, 2010


Main Entry: price•less
Pronunciation: \ˈprīs-ləs\
Function: adjective
Date: 1594
1 a : having a value beyond any price : INVALUABLE b : costly because of rarity or quality : PRECIOUS
2: having worth in terms of other than market value
3: delightfully amusing, odd, or absurd
From the Merriam-Webster Dictionary

A popular buzz world in Manila in the last decade is the adjective “world class.”Initially tagged to the performing artist and sports, now it s application has extended to services, technical expertise, managerial competency and leadership. Some loosely associate it with global standard.

What are the attributes of a world class output? A tall order as it has to have a high level of competitive performance or being of the highest caliber in the world.

To progress from a starting point to the next level however needs a change of mindset first. Embrace excellence and abundance where good is not enough, better still unacceptable and consistently exemplary is the only known way.

Priceless and world class. Path to world class starts from performing the basics. Results of an astounding performance leave a priceless mark.

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