The pervasive Coca-Cola.
You see it in the key cities in the world.
In famous streets and corners.
Not just in the cold vault but in positions which trigger satisfaction of thirst.
Placement in 1st position consistently.
In Rome, Vatican, Milan, Venice, at the Café, in the sidewalk stores, in Panini stands.
In Paris, Lourdes, Pisa in the Tuscany Valley.
Coke is everywhere. When it is in the landmarks of the world, is it in itself part of the world’s symbol?
Dites-moi! (Tell me!)