Araneta in Cubao is repositioning itself. The upgrading of facilities and infrastructure is not happening though as fast as other emerging commercial centers in the city in the last decade.
Its changing image is paying the price for its pioneering heritage as it has started to look like a series of structures and paid parking spaces. Even the rest rooms now have a tag.
The affinity it created with loyal Cubao patrons is slowly giving way to the new generations' instant gratification. Araneta might eventually end up as a stop over rather than a destination.
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